With over 25 years of experience in the automotive field, Alan Bayne joined the group in August 2024 as CEO of the Automotive Division. His responsibilities include overseeing vehicle dealership operations in Jamaica, Barbados, St. Vincent, St. Lucia, and Grenada, as well as managing Courtesy Car Rentals, Tropical Batteries, and Goodyear Tyres in Barbados.

Prior to joining Goddard Enterprises Ltd., Alan spent 18 years with Inchcape Caribbean (formerly Interamericana Trading Corporation). During his tenure, he held various roles, including Regional Parts and Service Manager for brands such as Suzuki, Skoda, Mercedes-Benz, Stellantis, Porsche, and Jaguar Land Rover. He later became General Manager from 2013 to 2021 and eventually a Director, responsible for the distribution of vehicles and spare parts for several manufacturers across 26 countries in the Caribbean, including Puerto Rico, as well as New Business Development in the Caribbean and Central America.
Before his time at Interamericana Trading Corporation, from 1999 to 2005, Alan co-owned Works Mechanical Engineering, an automotive workshop specializing in high-performance vehicles, fabrication, and race car preparation.

Among his significant accomplishments at Interamericana Trading Corporation, Alan played a pivotal role on the transition team following the divestment of the company to Inchcape PLC, one of the world’s largest independent distribution companies.