The McBride Caribbean Ltd. and Hanschell Inniss Ltd. teams worked together to relaunch the newly repackaged Beep Dishwashing Liquid products in Barbados in the Beep Rinse & Shine Challenge that commenced in June 2017.
With an innovative promotion that created excitement nationally among consumers and participating retailers, the Beep Rinse and Shine Challenge was well received. The series challenged consumers to work in teams of 2 to wash 100 dishes in 100 seconds for a chance to win BDS$5,000 in cash in 1 of 4 preliminaries at Massy Stores Supercentre, Warrens, Emerald City Supermarket, Six Roads, Popular Discounts, Kendall Hill and Jordan’s Supermarket, Speightstown. The teams who qualified at each location advanced to the final at the Hanschell Inniss Sales Centre, Fontabelle, on July 22, 2017.
Antoinette Pinder and Deidre Boyce washed 23 dishes in the final lightning round, bound at the wrist and with one team member blindfolded to win the grand prize.