Wonder, in keeping with its brand identity of Active Lifestyles and improved Health & Nutrition, sponsored the inaugural Hockey 5’s National tournament. This tournament was special in many ways - it was the first of its kind to feature a player draft similar to that used in North American professional sports, galvanizing the attention and enthusiasm of players and fans alike. Equally important, it was played over six (6) weeks, on hard-courts located in various communities across Barbados, making both Hockey and the Wonder brand immediately accessible to spectators in their comfort zone.
Hockey 5’s proved to be a unique tool to reintroduce Hockey, while communicating Wonder’s brand values directly to hundreds of residents and Hockey enthusiasts across the island. The finals of the Tournament culminated at the Dover hard-court and was witnessed by five hundred spectators, while being live streamed to thousands more, both locally and overseas.