Peter and Company wishes to introduce the newest member of its brand management team, Mr. Germaine Serieux who was appointed PCL Liquor Brand Manager effective May 1st, 2015. The main thrust of his role is the maintenance and development of a portfolio of liquor brands like Lamoth Parrot, Stones Ginger Wine, El Dorado, Santa Rita, Arbor Mist and Courvoisier.
Mr Serieux has a keen interest in graphic design and has a knack for brand development, gaining his creative skills while working as an Editor with Visual Domain (Media Zone) and also with the Visitor Channel as a Production Manager. Germaine also worked at Windward and Leeward Brewery as the Piton Brand Manager and moved into the field of innovations for new brands like Royal Club, Desperados and Strongbow. Serieux aspires to pursue a Master’s degree in Marketing Management as well as to further his depth of creative prowess in designing.
Mr Serieux has expressed joy at working with the PCL family stating that the staff has made his transition a smooth one. He is looking forward to many more productive years with Peter and Company.
Peter and Company congratulates Germaine on his recent appointment and wish him well.