COCKSPUR Rum’s new flavoured rum line, COCKSPUR Splash, is creating just that in the market. The product, which became available in select stores in mid-December, has received glowing reviews from consumers about its fun, sleek packaging and bold flavour. Many of the retail outlets that carried the product during its launch in December sold out in mere days, or even hours in one case. The product’s recent showcase at Girlfriends Expo also attracted hundreds of satisfied buyers.
Splash was conceived with the intention of appealing to the younger consumer who has been the catalyst behind the rising cocktail culture in Barbados. The new product is also an opportunity for the COCKSPUR Brand to add a bit of youth and colour to its previously vintage-looking portfolio.
Product development of COCKSPUR Splash took 10 months. Over a dozen blends were conceived and market trials were conducted for four flavours. Two of the top performers - Pineapple Coconut and Green Apple – were selected for the final production.
COCKSPUR Splash, the only Barbadian-made fruit-flavoured rum, is packaged in a 350ml and 750ml size. It is available at Massy Supermarkets, Hanschell Inniss Sales Centre, and A1 Supermarkets.