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News & Highlights >>> Most Recent
PCL launches Eve branded Truck and Van

28 Jan 2015
 

Peter & Co. Ltd. has expanded its Downtrade Sales Fleet with the addition of an Eve branded Nissan truck. This together with the recently branded Eve Nissan Urvan were rolled out in December 2014. The new branding was conceptualized around the theme “Eve…the First Family of Fine Foods”.

                                                         

This branding has created quite a stir in the trade as the blue background blended with shades of yellow is reportedly “very refreshing and impactful”. Our Eve truck caters to the North/Eastern side of St Lucia whilst the Eve van handles the South/Western route. The Eve vehicles distribute island wide to small shops, mini marts, downtrade wholesalers and every “nook & cranny” in that segment.

Sales of Eve products have continued to grow even in these challenging economic times and the Eve family of products has had a record year during our last financial year recording sales surpassing EC$5m - making Eve the No. 1 selling brand at Peter & Co. Ltd.

Our Eve range of products continues to expand its quality product line and we are proud to introduce our new offering of Eve rice to the St. Lucian market.

So complete is the Eve range, that it is possible to have a meal with Eve for breakfast, lunch & dinner. The brand is synonymous with excellent quality at economical prices, adding greater value to consumers especially during these challenging times.

…….when searching for satisfaction….it just has to be Eve!!!